AI Insights · Timothy · April 2025
Top Beauty Retail Apps on iOS in the UK: Q1 2025 Performance
Explore the performance of the top beauty retail apps on iOS in the UK during Q1 2025, including download and active user trends.
In the first quarter of 2025, the UK saw notable trends in the performance of top beauty retail apps on the iOS platform. Here's a breakdown of the weekly download and active user statistics for five leading apps.
Boots experienced a fluctuation in weekly downloads, starting at around 34.9K and gradually decreasing to 26.9K by the end of March. The app maintained a strong presence with weekly active users ranging from 1.1M to 1.3M.
Superdrug - Beauty and Health saw a peak in weekly downloads in late January with 19.8K, followed by a decline to 16.8K by the end of the quarter. Its active user base showed resilience, beginning the quarter at 265.4K and closing at approximately 229.7K.
Feelunique: Limitless Beauty had a steady decline in downloads, starting at 20.5K and ending the quarter at 13.3K. Active users showed a varied pattern, peaking at 181.5K in late January before settling at 141.5K.
LOOKFANTASTIC: Beauty & Makeup began the quarter with 6.3K downloads, dropping to 3.4K by March. Weekly active users remained stable, fluctuating between 211K and 255K throughout the quarter.
CHARLOTTE TILBURY: EASY BEAUTY saw a rise in downloads mid-March, reaching 7.1K before ending at 4.7K. Active users remained consistently around 90K, peaking at 92.3K mid-March.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored. The performance trends highlight the dynamic nature of user engagement and app downloads in the beauty retail sector on iOS in the UK.
